Cadillac Hits 100,000 EV Sales, 75% from New Customers
Cadillac has sold its 100,000th EV in the U.S., with 75% of buyers new to the brand. The milestone follows the 2019 announcement of GM's EV push and the 2022 launch of the Lyriq. Cadillac now offers five EVs: Optiq, Lyriq, Vistiq, Escalade IQ, and Celestiq. New customers were drawn from Tesla, Audi, BMW, Mercedes-Benz, and Lexus. First-quarter 2025 sales of 9,500 EVs represent a 20% year-over-year increase, but the pace suggests fewer than 40,000 EVs in 2026, partly due to the end of the EV tax credit.
Key facts
- Cadillac sold its 100,000th EV in the U.S. in April 2025.
- 75% of EV buyers were new to Cadillac.
- Cadillac's EV push began in 2019; the Lyriq launched in 2022.
- Current EV lineup includes Optiq, Lyriq, Vistiq, Escalade IQ, and Celestiq.
- New customers came from Tesla, Audi, BMW, Mercedes-Benz, and Lexus.
- First-quarter 2025 sales: 9,500 EVs, up 20% year-over-year.
- Projected 2026 sales: under 40,000 EVs, down from 2025.
- Decline attributed to end of EV tax credit under Trump administration.
Entities
Institutions
- Cadillac
- General Motors
- Robb Report
- Motor1.com
Locations
- United States