CADÉ Publishing House Launches Brand Identity by Yuno Tran Blending Vietnamese Tradition with Modern Design

CADÉ Publishing House, a Vietnamese publisher specializing in Design, Art, and Architecture, has unveiled its new visual identity crafted by the esteemed designer Yuno Tran. The logo, inspired by the traditional Vietnamese fan, merges modern geometric shapes, representing a blend of historical artistry with contemporary aesthetics. This design embodies CADÉ's commitment to preserving and revitalizing Vietnamese art. Central to the publisher's philosophy is the idea of 'Condensation', which illustrates how reading can transform individuals, allowing them to reconnect with their true selves. With the motto 'art is for sharing', CADÉ aims to safeguard traditional cultural values while promoting their global evolution. The project, guided by mentor Nhatminh Phan, was launched on December 05, 2023, positioning CADÉ as a vital community hub for art lovers in Vietnam.