ARTFEED — Contemporary Art Intelligence

ByteDance and Motion Picture Association Forge AI Copyright Safeguards Pact

ai-technology · 2026-08-18

ByteDance has entered an agreement with the Motion Picture Association (MPA) to protect copyrighted material as AI tools evolve. The deal follows February concerns from Disney and other studios that ByteDance's AI models could reproduce copyrighted characters and celebrity likenesses without permission. ByteDance asserts that newer model versions include enhanced intellectual-property safeguards. The models are distributed through TikTok, CapCut, and Dreamina. Both parties pledged ongoing collaboration on copyright protections. The pact signals a proactive industry approach amid rising AI-generated content litigation.

Key facts

  • ByteDance signed an AI copyright pact with the Motion Picture Association.
  • Disney and other studios in February raised concerns about unauthorized character and likeness generation.
  • ByteDance claims newer models have stronger IP protections.
  • The AI services affected include TikTok, CapCut, and Dreamina.
  • The MPA's challenge was related to Seedance generating copyrighted film and TV characters.
  • Both sides agreed to keep collaborating on safeguards for copyrighted content.
  • The deal was reported by Rashika Singh in Bengaluru.
  • Editing was by Vijay Kishore.

Entities

Artists

  • Madonna
  • Taylor Swift
  • Hayden Panettiere

Institutions

  • ByteDance
  • Walt Disney Company
  • Motion Picture Association
  • TikTok
  • CapCut
  • Dreamina
  • MTV
  • Comcast
  • Xfinity
  • FCC
  • Walmart
  • Baidu
  • Paramount
  • Higgsfield
  • Netflix
  • Visa
  • Mastercard
  • Singtel
  • Optus
  • Spotify
  • Nvidia
  • OpenAI
  • Tiger Global Management
  • SpaceX
  • Tesla
  • The Information
  • Thomson Reuters
  • ABC
  • The Wall Street Journal

Locations

  • Bengaluru
  • India
  • Ohio
  • United States
  • Hollywood

Sources