Bvlgari’s Taormina Boutique and Polychroma Collection Blend Luxury with Mediterranean Heritage
Bvlgari opened a new boutique in Taormina about a year ago, launching the Polychroma jewelry collection by Lucia Silvestri. The collection features a wide spectrum of colors, sinuous lines, and tarsia forms, explicitly referencing the vibrant culture and Mediterranean nuances of Sicily. The article frames this as part of a broader trend where luxury brands like Hermès (with Linda Merad’s restyling) and Versace (with its Embodied campaign) collaborate with artistic creativity to achieve uniqueness and recognizability.
Key facts
- Bvlgari opened a boutique in Taormina approximately one year ago.
- The Polychroma collection was designed by Lucia Silvestri.
- Polychroma features a wide spectrum of colors and sinuous lines.
- The collection uses tarsia forms.
- The boutique launch was tied to the Sicilian city's Mediterranean heritage.
- The article cites Hermès' restyling by Linda Merad as a similar luxury-art collaboration.
- The article cites Versace's Embodied campaign as another example.
- The article references performances and sets at Paris Haute Couture.
Entities
Artists
- Lucia Silvestri
- Linda Merad
Institutions
- Bvlgari
- Hermès
- Versace
Locations
- Taormina
- Sicily
- Italy
- Paris
- France