Bureau Betak: The Studio Behind Fashion's Most Extravagant Runway Sets

Established in the early 1990s in Paris by Alexandre de Betak, Bureau Betak has emerged as a prominent creative studio within the cultural sector, revolutionizing fashion shows into engaging experiences. The studio has partnered with renowned designers such as John Galliano, Michael Kors, Hermès, and Céline, with locations in Paris, New York, and Shanghai. In 2017, it released 'Betak: Fashion Show Revolution.' Among its remarkable productions are Gucci's Spring/Summer 2023 show featuring twin models for unity, Jacquemus's Spring/Summer 2021 with an impressive 600-meter runway, and Chanel's Spring/Summer 2026 at the Grand Palais Éphémère. Bureau Betak has achieved ISO 20121 certification for sustainability and introduced the Better Betak platform to promote responsible production methods.