Burberry Takes Over Historic Hôtel Belle Rives for Summer 2026
For the summer of 2026, Burberry has revamped the iconic Hôtel Belle Rives located in Antibes, France, shifting away from its earlier British countryside focus. Under the direction of creative head Daniel Lee, the art deco hotel, established in 1929 and once a favorite of F. Scott Fitzgerald, now showcases navy blue Burberry check designs, unique logos, and branded amenities. Guests can enjoy a beach club featuring redesigned sun loungers and parasols, a Burberry-branded jetty, and activities like jetskiing. This takeover will last until 30 September 2026. Additionally, this effort is part of Burberry's larger summer campaign, which includes a partnership with swimwear brand Hunza G and a Ryan McGinley campaign featuring Simone Ashley and Tom Blyth at a British lido.
Key facts
- Burberry takes over Hôtel Belle Rives in Antibes for summer 2026.
- Creative director Daniel Lee designed the takeover.
- The hotel was founded in 1929 and is an art deco landmark.
- F. Scott Fitzgerald wrote part of 'Tender Is the Night' there.
- The beach club features navy blue Burberry check sun loungers and parasols.
- Custom 'Burberry Cap d'Antibes' logos appear on jetty signage and deck chairs.
- Activities include Burberry-branded ice lollies and jetskiing.
- The takeover runs until 30 September 2026.
Entities
Artists
- Daniel Lee
- F. Scott Fitzgerald
- Ryan McGinley
- Simone Ashley
- Tom Blyth
- Georgiana Huddart
- Jack Moss
Institutions
- Burberry
- Hôtel Belle Rives
- La Passagère
- Fitzgerald Bar
- Hunza G
- Wallpaper*
- AnOther
- 10 Magazine
- Rizzoli
Locations
- Juan-les-Pins
- Antibes
- France
- Cannes
- Côte d'Azur
- Somerset
- The Newt
- Cap d'Antibes
- 33 Boulevard Edouard Baudoin, 06160 Antibes, France