Buondì Motta spot with meteorite killing parents sparks outrage

A new Buondì Motta commercial, created by Saatchi & Saatchi, has provoked widespread backlash on social media for its dark humor. The ad features a little girl reciting a parody of typical breakfast slogans, after which a meteorite kills her mother (and later her father) for doubting the product's promise of lightness. Critics, especially mothers on Facebook, accused the brand of violence, sexism, and insensitivity toward children. Supporters praised the irony and deconstruction of clichéd family portrayals. The first episode garnered 1.5 million views in a week, sparking debate on advertising stereotypes and brand narrative shifts. The campaign includes social media and posters, with the meteorite representing a giant Buondì from space.