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Bulgarian Feminist Art Group 'The 8th of March' Stages 'SHOP-ART' Exhibition in Sofia Underpass

exhibition · 2026-04-19

From June 20-24, 2001, Sofia's underpass connecting the Central Universal Shop and the Sheraton Hotel hosted the exhibition-project 'Women on the Market' (also known as 'SHOP-ART'), presented by the Bulgarian women's art collective 'The 8th of March.' Established in 1997 as a reaction to the all-male 'Erotica' exhibition, the collective has organized eight exhibitions along with various initiatives. The artists addressed the commercialization of women through diverse works, including Daniela Kostova's pop-folk posters, Alla Georgieva's self-defense gas flask, Tania Abadjieva's poetic video, Boriana Dragoeva's cartoon, and Sylvia Lazarova's photograph of Roma women. The group thrives on curiosity and camaraderie, navigating a socio-cultural landscape that often resists such expressions.

Key facts

  • Exhibition 'Women on the Market'/'SHOP-ART' ran June 20-24, 2001
  • Located in underpass between Central Universal Shop and Sheraton Hotel in Sofia, Bulgaria
  • Organized by women's art group 'The 8th of March', founded in 1997
  • Group formed in response to male-only 'Erotica' exhibition
  • Collective has produced eight exhibitions and various international projects
  • Membership varies and includes diverse stances on feminism
  • Artists placed works directly in commercial public spaces
  • Exhibition critiqued female commodification and gallery/commerce boundaries

Entities

Artists

  • Maria Vassileva
  • Daniela Kostova
  • Alla Georgieva
  • Tania Abadjieva
  • Boriana Dragoeva
  • Daniela Sergieva
  • Nadejda Oleg Liahova
  • Sylvia Lazarova
  • Adelina Popnedeleva

Institutions

  • The 8th of March
  • Central Universal Shop
  • Sheraton Hotel
  • ARTMargins Online

Locations

  • Sofia
  • Bulgaria
  • Saint Sofia underpass

Sources