British Airways' Bridgerton-style safety video goes viral

British Airways has released a five-minute safety video titled 'May We Have One's Attention,' directed by Sharon Maguire. The film features 40 employees including cabin crew, pilots, engineers, and ground staff in period costumes inspired by the series Bridgerton and classic British literature. The video interweaves safety instructions into romantic conversations, court scenes, and carriage rides, covering seat positioning, laptop and smartphone use, and evacuation procedures. Available from August 1, 2024, on long-haul flights, the production serves as both a safety briefing and a promotional spot for the UK, blending historical settings with British irony to engage passengers.