Bridal Industry's Size Inclusivity Problem Exposed

A Vogue investigation reveals that luxury bridal salons rarely carry a full size range, typically stocking only sample sizes equivalent to US street sizes 4-6 or 6-8, with occasional options up to 12-14. Runway samples are often size 2. Brides outside these sizes face custom orders at extra cost or humiliating workarounds like clamps, pins, or holding dresses up to imagine fit. Body-positive stylist Alysia Cole notes the process triggers body issues and eating disorders. Stylist Sophie Strauss proposes raising standard sample size to 16 for better inclusivity. Designer Alexandra Grecco and Loho Bride founder Christy Baird champion diverse sizing. Justin Warshaw of Justin Alexander ensures dresses fit up to size 18. The article highlights a cycle where lack of larger samples deters boutiques from stocking them, reinforcing exclusion.