Brera gallerist defends Milan's historic district against negative press

Mattia Maurizio Martinelli, president of the via Fiori Chiari merchants' association and vice president of the Brera Urban Commerce District, wrote a passionate defense of Milan's Brera district in response to a critical article published by Artribune on February 4, 2022. Martinelli, who owns five art galleries in the area and authored the TV program "La Mercante di Brera," argues that Brera remains a vibrant, continuously transforming neighborhood where fashion brands struggle to find space, making way for unique shops, niche perfumes, and unusual fashion. He disputes claims that Gucci left due to degradation, suggesting their departure was due to a niche men's line designed by Lapo that may not have been understood. The space was quickly taken over by Cos. Martinelli also refutes allegations that via Fiori Chiari is dirty, noting double daily street cleaning by Amsa and a special vehicle for cobblestones. He acknowledges some issues: lack of a uniform regulation for dehors, too few trash bins, and bulky outdoor seating due to pandemic deregulation. However, he insists the article's negative portrayal is untrue and could harm serious businesses. Martinelli invites readers to visit Brera to experience its unique charm and magic firsthand.