Brera Design Days 2019 Questions Italy's Design Supremacy
The fourth edition of Brera Design Days, running from October 4 to 10 in Milan, adopts the theme 'Grand'Italia (?)' to question the sustainability of Italy's leadership in design. Co-founder Cristian Confalonieri of Studiolabo acknowledges that while Italian product design remains strong, the country lacks a cohesive system in abstract fields like AI and sustainability. The event shifts focus from objects to services, community design, and gaming, with programs such as 'Design your creativity' at LUISS Hub, 'Design your community' at Santa Maria del Carmine, and 'Rethink!' at Fondazione Feltrinelli. A dedicated children's program includes the photo exhibition 'Maestri Piccoli' at Corriere della Sera's Sala Buzzati, curated by Chiara Alessi and Elisa Testori, and a showcase of coffee makers at Lavazza Flagship Store curated by Giulio Iacchetti. All events are free.
Key facts
- Brera Design Days 2019 runs from October 4 to 10 in Milan.
- The theme is 'Grand'Italia (?)' questioning Italy's design leadership.
- Cristian Confalonieri is co-founder of Studiolabo and event creator.
- The event emphasizes service design, AI, and gaming over products.
- 'Design your creativity' takes place October 5 at Milano LUISS Hub.
- 'Design your community' runs October 7-10 at Santa Maria del Carmine.
- 'Rethink!' is the first Italian service design festival at Fondazione Feltrinelli on October 5.
- Photo exhibition 'Maestri Piccoli' is at Corriere della Sera's Sala Buzzati.
- Coffee maker exhibition at Lavazza Flagship Store curated by Giulio Iacchetti.
- All events are free admission.
Entities
Artists
- Cristian Confalonieri
- Paolo Casati
- Emilio Genovesi
- Mauro Martino
- Chiara Alessi
- Elisa Testori
- Giulio Iacchetti
- Ferruccio Laviani
- Elena Salmistraro
- Matteo Ragni
- Odo Fioravanti
- gumdesign
- Agathe Singer
- Goran
- Milen Balbuzanov
- Jacopo Mele
- Lorenzo Ruggieri
- Bacilieri
Institutions
- Studiolabo
- Milano LUISS Hub for Makers and Students
- Itinerari Paralleli
- Fondazione Feltrinelli
- Politecnico di Milano
- Brera Design Apartment
- Laboratorio Formentini per l'Editoria
- Corriere della Sera
- Sala Buzzati
- Scuola Superiore d'Arti Applicate del Castello Sforzesco
- Lavazza Flagship Store
- Artribune
- Brera Design District
- Microsoft House
- Fondazione Giangiacomo Feltrinelli
- Milano Luiss Hub for makers and students
- Corriere della Sera – Sala Buzzati
- Laboratorio Formentini per l'editoria
- Museo dei Madonnari
- Forbes
Locations
- Milan
- Italy
- Milano LUISS Hub for Makers and Students
- Santa Maria del Carmine
- Fondazione Feltrinelli
- viale Pasubio
- Brera Design Apartment
- Laboratorio Formentini per l'Editoria
- Sala Buzzati
- Piazza San Fedele
- Brera
- viale Pasubio 21
- viale Pasubio 5
- via Palermo 1
- via Massimo d’Azeglio 3
- via Balzan 3
- via Formentini 10