Brazilian design brand ETEL opens Milan space inspired by Lina Bo Bardi's Casa de Vidro
ETEL, one of Brazil's most important design companies, has opened a new space in Milan on November 9. Located in a historic building on Via Maroncelli in the Porta Nuova district, the interior draws inspiration from Lina Bo Bardi's Casa de Vidro in São Paulo, a legendary meeting place for the city's cultural elite. ETEL is known for reissuing works by great Brazilian designers such as Lina Bo Bardi, Sergio Rodrigues, Oscar Niemeyer, and Jorge Zalszupin, respecting original materials and techniques, while also focusing on contemporary creation and sustainability. Founder Etel Carmona has initiated projects in the Amazon based on forest care and repopulation, as well as creative reuse of processing waste and imperfect wood for accessories. The inauguration featured photographs by Ruy Teixeira, curated by Lissa Carmona, exploring São Paulo's evolving architecture between modernism and contemporaneity, also collected in a photo book.
Key facts
- ETEL opened a new space in Milan on November 9.
- The space is located in a historic building on Via Maroncelli in Porta Nuova.
- The interior is inspired by Lina Bo Bardi's Casa de Vidro in São Paulo.
- ETEL reissues works by Brazilian designers including Lina Bo Bardi, Sergio Rodrigues, Oscar Niemeyer, and Jorge Zalszupin.
- ETEL focuses on sustainability and contemporary creation.
- Founder Etel Carmona has Amazon projects for forest repopulation and creative reuse of waste wood.
- Inauguration featured photographs by Ruy Teixeira curated by Lissa Carmona.
- The photographs are collected in a photo book about São Paulo architecture.
Entities
Artists
- Lina Bo Bardi
- Sergio Rodrigues
- Oscar Niemeyer
- Jorge Zalszupin
- Ruy Teixeira
- Lissa Carmona
- Etel Carmona
Institutions
- ETEL
- Apex-Brasil
- Artribune
Locations
- Milan
- Italy
- São Paulo
- Brazil
- Via Maroncelli
- Porta Nuova
- Amazon