Brazilian Amazon Gets First Official Brand from FutureBrand and Embratur
The Brazilian Legal Amazon has launched its inaugural brand, "Feito de Amazônia," thanks to a collaboration between Embratur and RAI, aimed at promoting integrated travel routes in the region. The unique design incorporates actual geographic coordinates from the Amazon River and its tributaries, thanks to FutureBrand São Paulo. The initiative involved contributions from local artists like Cristo and Winny Tapajós and photographers Ori Junior and Bob Menezes. Odir Abreu supplied the creative lettering, while audiovisual work was handled by Marahu. This certification will represent artisans and businesses operating in nine Amazonian states and is featured on visiteamazonia.com.br.
Key facts
- The Brazilian Legal Amazon spans nine states, nearly 60% of Brazil's landmass, and is home to 28 million people.
- The brand was created by RAI, Embratur, and FutureBrand São Paulo.
- The wordmark was constructed from real coordinates of the Amazon River and its tributaries.
- Local collaborators include illustrators Cristo, Winny Tapajós, Malu Menezes, Beatriz Belo; photographers Ori Junior, Bob Menezes; Instituto Letras que Flutuam and Odir Abreu.
- Audiovisual production was led by Marahu from Pará.
- The 'Feito de Amazônia' seal allows artisans and businesses to certify origin.
- The nine states are Acre, Amazonas, Amapá, Maranhão, Mato Grosso, Pará, Rondônia, Roraima, and Tocantins.
- The brand is live at visiteamazonia.com.br.
Entities
Artists
- Cristo
- Winny Tapajós
- Malu Menezes
- Beatriz Belo
- Ori Junior
- Bob Menezes
- Odir Abreu
- Marahu
Institutions
- RAI (Integrated Amazon Routes)
- Embratur (Brazilian Agency for International Tourism Promotion)
- FutureBrand São Paulo
- Instituto Letras que Flutuam
Locations
- Brazilian Legal Amazon
- Brazil
- Acre
- Amazonas
- Amapá
- Maranhão
- Mato Grosso
- Pará
- Rondônia
- Roraima
- Tocantins
- São Paulo