Brands reshape media by turning marketing into entertainment
Companies are increasingly building their own studios and buying platforms, transforming marketing into entertainment and journalism into in-house content. This shift redefines the media landscape as every brand becomes a media brand.
Key facts
- Brands are building studios and buying platforms.
- Marketing is being turned into entertainment.
- Journalism is becoming in-house content.
- Companies are reshaping the media landscape.
Entities
Institutions
- Quartz
Sources
- Quartz —