Brandigno Transforms Genevitta with Living Brand Identity System

The São Paulo-based studio Brandigno has revamped Genevitta, establishing a dynamic brand identity system that revolves around the letter "g" as an ongoing visual connection. This transformation has expanded Genevitta from basic nutrition to a comprehensive wellness ecosystem. A pivotal design decision was to convert the letter "g" into a loop, which serves as a hallmark across various platforms, including logos, apps, packaging, and environmental displays, fostering unity. The color scheme transitions from the initial green to a richer, more timeless hue, shifting away from an energy drink vibe towards a focus on foundational health. The system is adapted by three sub-brands—Genefit, Clube Nutregene, and Gene2Go—and is versatile across digital platforms, stickers, signage, and retail spaces, ensuring the distinctive "g" and color strategy remain consistent and recognizable.