Brand Design DNA Deconstructed in New Publication by Müller and Sussek
A new volume edited by Jens Müller and Katharina Sussek examines the design DNA of 110 outstanding brand identities, from Netflix and Instagram to Nike and Deutsche Bank. The book traces the evolution of branding from late 19th-century symbols and names through corporate colors, custom typefaces, and house styles, to the digital revolution's new media and touchpoints. It argues that great brand creation and redesign are rooted in conceptual individuality and visual originality, offering a comprehensive look at how form, color, typography, imagery, sound, and motion shape perception.
Key facts
- The book covers 110 brand designs.
- Brands analyzed include Netflix, Instagram, Nike, and Deutsche Bank.
- Editors are Jens Müller and Katharina Sussek.
- The volume traces branding from the late 19th century to the digital age.
- Elements examined include form, color, typography, imagery, sound, and motion.
- The book argues that great branding is rooted in conceptual individuality and visual originality.
- It covers the evolution of corporate colors, custom typefaces, and house styles.
- The digital revolution introduced new media, brand touchpoints, and consumer experiences.
Entities
Artists
- Jens Müller
- Katharina Sussek