Bottega Veneta shoots campaign on Burri's Grande Cretto in Gibellina
Bottega Veneta, a Kering brand owned by collector François Pinault, has strengthened its ties to contemporary art. For its 50th anniversary, the Italian luxury house launched a campaign photographed by Dutch artist Viviane Sassen on Alberto Burri's Grande Cretto in Gibellina, Sicily. The monumental land art piece, begun in 1985, commemorates victims of the 1968 earthquake. The campaign includes images and a video featuring models atop the concrete blocks. Previously, Bottega Veneta's Art of Collaboration exhibition, with works by Annie Leibovitz, Ryan McGinley, Nan Goldin, Jürgen Teller, and Robert Longo, traveled to the Ullens Center for Contemporary Art (UCCA) in Beijing's 798 art district as part of the anniversary celebrations.
Key facts
- Bottega Veneta is owned by Kering and collector François Pinault.
- The campaign marks the brand's 50th anniversary.
- Photographer Viviane Sassen shot the campaign.
- Sassen participated in the 2013 Venice Biennale curated by Massimiliano Gioni.
- The setting is Alberto Burri's Grande Cretto in Gibellina.
- Burri began the land art work in 1985 as a memorial for earthquake victims.
- The 1968 earthquake destroyed the original town of Gibellina.
- Previous collaborations include Annie Leibovitz, Ryan McGinley, Nan Goldin, Jürgen Teller, and Robert Longo.
Entities
Artists
- Alberto Burri
- Viviane Sassen
- Annie Leibovitz
- Ryan McGinley
- Nan Goldin
- Jürgen Teller
- Robert Longo
- Massimiliano Gioni
- François Pinault
Institutions
- Bottega Veneta
- Kering
- Ullens Center for Contemporary Art (UCCA)
- Artribune
Locations
- Gibellina
- Sicily
- Italy
- Beijing
- China
- 798 art district