Book Review: Curationism Examines How Curating Became a Dominant Cultural Force

David Balzer's book 'Curationism' explores how curating evolved from a specialized artworld profession into a pervasive cultural activity defining the early 21st century. The Toronto-based art writer argues that curated experiences now market everything from individuals to corporations, citing examples like iTunes and Subway sandwiches. Balzer traces curators' rise as value-bestowers in the artworld, examining struggles for control between critics, dealers, artists and curators. His analysis extends to how curation's deskilling and populism contradict professionalization efforts through academic courses. The book's second section focuses on curationism spreading into broader society, revealing concealed issues of celebrity, social elitism and labor relations. While some arguments about artworld systems appear overly broad, Balzer maintains clarity of thought throughout. The work raises unanswered questions about whether curation issues originate within art or reflect wider societal trends. Published in December 2014, the book provides an insightful overview of key issues in contemporary art and cultural life.