BOND Agency Rebrands Tech Firm Siili with AI-Powered Spikes
BOND Creative Agency has unveiled a new branding and visual identity for Finnish technology company Siili, centered on a spiky hedgehog motif. The redesign aims to project a sharper, international attitude while preserving Siili's hands-on, human-driven ethos. A key component is an AI-powered tool that allows anyone to generate consistent spiky graphics for communications. The identity also supports Siili's growth strategy and portfolio of sub-brands. CMO Antti Kiukas stated the identity has helped implement the new strategy, making Siili 'look more like itself than before.' The case study was published on October 11, 2021.
Key facts
- BOND Creative Agency rebranded Siili, a technology powerhouse.
- The rebranding aimed for a sharper, international attitude while retaining a human-driven approach.
- The visual identity is based on a hedgehog mascot with versatile spikes.
- An AI-powered tool was built to generate spiky graphics for consistent content.
- The identity supports Siili's growth strategy and portfolio of sub-brands.
- CMO Antti Kiukas praised the identity for implementing the new strategy.
- The case study was shared on October 11, 2021.
- The full case study is available on BOND Agency's website.
Entities
Institutions
- BOND Creative Agency
- Siili