Bob's Red Mill Unveils Bold Packaging Redesign by Turner Duckworth
Turner Duckworth has unveiled a new packaging design for Bob's Red Mill, aiming to enhance product visibility in retail spaces. The updated look features a more prominent brand name, distinct color-coded sections, and a larger logo, with increased visibility for the Gluten Free and Organic labels. Research indicated that shoppers could locate products nearly twice as fast with the redesign. Chris Garvey, Executive Creative Director, emphasized that effective design simplifies consumer experiences. Since its establishment in 1978, Bob's Red Mill has been fully employee-owned, upholding Bob Moore's dedication to high-quality and wholesome food options.
Key facts
- Bob's Red Mill unveiled a redesign by Turner Duckworth.
- The redesign improves readability and quick recognition while shopping.
- It emphasizes the brand name, color-coded categories, and enlarged logo.
- Gluten Free and Organic seals are given more prominent placement.
- Focus groups found the redesign reduced product search time by nearly half.
- Chris Garvey, Executive Creative Director at Turner Duckworth, commented on the design.
- Bob's Red Mill was founded in 1978 and is 100% employee-owned.
- The redesign maintains founder Bob Moore's values of simple, high-quality food.
Entities
Artists
- Chris Garvey
- Bob Moore
Institutions
- Bob's Red Mill
- Turner Duckworth
- PRINT Magazine