BNL launches Instagram account to showcase its 5,000-piece art collection

BNL Gruppo Paribas, a bank known for its commitment to cultural initiatives, has recently set up an Instagram account (@bnl_cultura) to display its impressive art collection of over 5,000 works and to promote its restoration projects. Since its launch a few months ago, the account has gained nearly 700 followers, thanks in part to collaborations like the MIA Photo Fair and its associated award, which featured contest submissions on both BNL's and Artribune's Instagram. They’re introducing two hashtags: #CollezioneBNL for various art styles, including pieces by artists like Canaletto and Morandi, and #RestauriBNL for showcasing restoration transformations. The account will also highlight the bank's historical archive, offering 'memory cards' that trace BNL's history since 1913.