BMW's i3 Electric Car Comes with Gas-Powered Loaner Option
To alleviate range anxiety for its forthcoming electric i3, BMW will provide customers with a gas-powered loaner for journeys that exceed the vehicle's 100-mile range. The i3, priced at $50,000, is set to debut next year. This move comes in the wake of a conflict between Elon Musk of Tesla and The New York Times regarding the Tesla S's range capabilities. BMW's approach reflects a growing trend in 'mobility as a service,' with Ford and Honda also making adjustments. At CES in January, Ford unveiled a collaboration named 'MyEnergi Lifestyle' with Whirlpool, Eaton, Infineon, SunPower, and Nest Labs. Meanwhile, Honda is investing $65 million in home solar panels via Solar City, as automakers pivot towards integrated services to attract a skeptical Millennial audience.
Key facts
- BMW will offer gas-powered loaner BMWs to buyers of its electric i3 for trips exceeding the car's ~100-mile range.
- The i3 is expected to carry a $50,000 sticker price when it hits dealers next year.
- BMW expects drivers to make nine out of ten trips within the 100-mile range.
- The move follows a dispute between Tesla's Elon Musk and The New York Times over the Tesla S range.
- Ford announced a partnership at CES in January called 'MyEnergi Lifestyle' with Whirlpool, Eaton, Infineon, SunPower, and Nest Labs.
- Honda will offer $65 million in financing for home solar panels through Solar City.
- The Pentagon is exploring ways for EVs to pass stored power back to the grid.
- Car companies are shifting to 'mobility as a service' models to appeal to Millennials.
Entities
Institutions
- BMW
- Tesla
- Ford
- Honda
- Whirlpool
- Eaton
- Infineon
- SunPower
- Nest Labs
- Solar City
- The New York Times
- Pentagon
Sources
- Quartz —