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BMW Cancels Plans for G-Wagen Rival G74 SUV

other · 2026-07-31

BMW has abandoned plans for the G74, a rugged off-road SUV intended to rival the Mercedes G-Wagen and Land Rover Range Rover, according to BMWBlog. The project, code-named G74, was rumored since spring 2024 and was to be based on the fifth-generation X5 unveiled last month. It would have featured an internal-combustion engine, potentially replaced the XM in BMW's SUV lineup, and been built at its South Carolina factory starting in 2029. However, BMW decided against the investment due to insufficient market demand in the luxury off-roader segment. A BMW spokesperson declined to comment on speculation. Meanwhile, the new X5—in gas, hybrid, and electric variants—will launch in the U.S. before year-end, with deliveries starting in December and pricing from $71,250.

Key facts

  • BMW has canceled plans for the G74 SUV, a rival to the Mercedes G-Wagen.
  • The G74 was code-named and rumored since spring 2024.
  • It would have been based on the fifth-generation X5 unveiled last month.
  • The vehicle was to feature an internal-combustion engine and potentially replace the XM.
  • Production was planned at BMW's South Carolina factory starting in 2029.
  • BMW decided against the project due to insufficient market demand.
  • A BMW spokesperson declined to comment on speculation.
  • The new X5 will launch in the U.S. with gas, hybrid, and electric models starting at $71,250.

Entities

Institutions

  • BMW
  • BMWBlog
  • Mercedes-Benz
  • Land Rover
  • Automotive News
  • Robb Report
  • New York Post
  • Artinfo
  • New York magazine

Locations

  • South Carolina
  • United States

Sources