BMW Alpina Vision Concept Unveiled at Villa d'Este
In early 2026, BMW Group completely integrated Alpina, which was established in 1965. The Vision BMW Alpina concept, presented on 15 May 2026 at Villa d'Este in Italy, acts as the brand's declaration, emphasizing subtle luxury and comfort. Adrian van Hooydonk articulated that the focus is 'about speed, not sport.' Created by Max Missoni, the concept boasts a 5.2-meter-long BMW 8 Series platform, a three-dimensional 'shark-nosed' kidney grille, and an opulent interior designed by Alex Innes. It offers driving modes such as 'Comfort Plus' and 'Speed,' powered by a V8 petrol engine along with electrified alternatives. Production versions based on the 7 Series and X7 are anticipated in 2027, priced between the BMW 7 Series and Rolls-Royce, available at select dealerships.
Key facts
- BMW Group absorbed Alpina in early 2026.
- Alpina was founded in 1965 as an independent tuning company.
- Vision BMW Alpina concept unveiled on 15 May 2026 at Villa d'Este, Lake Como, Italy.
- Alpina will be a counterpoint to BMW M cars, focusing on comfort and speed.
- Adrian van Hooydonk is head of BMW Group Design.
- Max Missoni is Alpina design director, formerly at Polestar.
- Concept based on 5.2-metre-long wheelbase BMW 8 Series.
- Alex Innes, former Rolls-Royce Bespoke designer, leads interior design.
- First production models (7 Series and X7) expected in 2027.
- Pricing between BMW 7 Series and Rolls-Royce.
Entities
Artists
- Max Missoni
- Adrian van Hooydonk
- Alex Innes
- Guy Bird
Institutions
- BMW Group
- Alpina
- Polestar
- Rolls-Royce
- Villa d'Este
- BMWAlpina.com
- BMW
- BMW Group Design
- Concorso d'Eleganza Villa d'Este
- Robb Report
Locations
- Lake Como
- Italy
- Lake Chiemsee
- Germany
- London
- UK
- Villa d'Este