Blush Tailoring: The Customized Makeup Technique Explained

Blush tailoring, a color-matching technique coined by makeup educator Rose Siard, founder of Rose and Ben Beauty, involves mixing a favorite blush with a small amount of foundation or concealer to create a customized shade that matches one's skin tone and undertone. The method, popularized through Siard's instructional videos, aims to make blush look more natural and integrated with the skin, rather than sitting on top of it. Celebrity makeup artists Kirin Bhatty and Misha Shahzada endorse the technique, noting its versatility and suitability for all skin types and tones. The technique requires using cream or liquid products of the same format, starting with more blush than base product, and blending as usual. It differs from other blush techniques like sunset blush (which ties bronzer and blush for a gradient) and draped blush (which sculpts cheekbones), as it focuses on product customization rather than placement. Blush tailoring is recommended for those seeking a soft, diffused glam look or for those whose blush appears disconnected from their complexion. The technique is not new but has gained a name and wider recognition through Siard's terminology, which she likens to tailoring clothing for a better fit.