Blake Scott's Minimalist Branding for Matcha Matcha

Blake Scott designed the branding, packaging, and web design for Matcha Matcha, a ceremonial-grade matcha brand sourced from Uji, Japan. The design employs a minimalist palette of muted greens and off-whites to reflect the product's organic nature and authentic origins. The packaging emphasizes simplicity, allowing the product's heritage to shine. The website is clean and intuitive, combining product information with a visual narrative that educates users about matcha's history and tradition. Scott's approach translates the brand's philosophy of matcha as a holistic experience into tangible visual elements, avoiding clutter to mimic the ritual of tea consumption. The brand uses only first-flush, shade-grown tea leaves that are hand-picked, steamed, dried, and stone-ground. The official website is www.matchamatchauk.com.