ARTFEED — Contemporary Art Intelligence

Beyond Gadgets: Rethinking Interactivity in Museum Exhibitions

opinion-review · 2026-05-05

A critical essay on interactivity in museums argues that true engagement cannot rely solely on tablets or kiosks. The author, Stefano Monti, contends that interaction with art depends on curatorial skill, lighting, visitor flow, and—most importantly—knowledge. He proposes a personalized app that adapts content based on a visitor's demonstrated familiarity with artists, drawing on algorithms similar to those used by Google News. The piece was published in Artribune's Grandi Mostre #4, advocating for a knowledge-driven approach from cultural institutions rather than mere technological display.

Key facts

  • Interactivity in museums should not be exclusively technological.
  • Interaction depends on curatorial dialogue, lighting, and visitor flow.
  • Knowledge of both visitor and institution is crucial.
  • A proposed app would personalize content based on visitor's art knowledge.
  • Algorithmic content selection similar to Google News is suggested.
  • The article was published in Artribune's Grandi Mostre #4.
  • Author is Stefano Monti, partner at Monti&Taft.
  • The piece calls for institutions to lead in knowledge-based interaction.

Entities

Institutions

  • Artribune
  • Monti&Taft
  • Google News

Locations

  • Italy

Sources