Betty + Betty Designs Branding for EnBW's SCALE Platform
The design firm Betty + Betty has crafted a strikingly elegant visual identity for SCALE, a digital transformation platform from the German energy firm EnBW. SCALE serves as a scalable and cohesive processing platform for all non-commodity products, utilizing contemporary IT architecture to merge separate solutions from initial engagement to billing into a seamless workflow. The goal of the branding is to personify this digital process, aiding in the transformation and helping employees adjust through a distinct identity and a comprehensive narrative.
Key facts
- Betty + Betty designed the branding for SCALE
- SCALE is a platform by EnBW for digital transformation
- SCALE integrates non-commodity products into a continuous process
- The branding gives the digital process a visual identity
- The identity supports employee adaptation to the transformation
Entities
Institutions
- Betty + Betty
- EnBW