ARTFEED — Contemporary Art Intelligence

Best Christmas Ads of 2023 from Apple, Amazon, Coca-Cola and More

other · 2026-04-27

With Christmas 2023 approaching, major brands have released their holiday commercials to boost brand awareness. Apple's ad features a girl mistreated by her boss who turns him into a felt character in a stop-motion film, only to realize he is lonely. John Lewis & Partners' spot shows a boy buying a box labeled "Grow your perfect Christmas tree" at a flea market. Amazon's Joy Ride follows three elderly women sharing joy and memories. Coca-Cola depicts a city full of Santas who are ordinary people doing good deeds. Barbour's ad uses Shaun the Sheep characters making a jacket for the farmer, with comedic mishaps. The article also promotes Artribune's newsletters and social media channels.

Key facts

  • Apple's Christmas ad features a girl who turns her boss into a felt character in a stop-motion film.
  • John Lewis & Partners' ad shows a boy buying a box to grow a Christmas tree at a flea market.
  • Amazon's Joy Ride focuses on three elderly women sharing joy and memories.
  • Coca-Cola's ad depicts a city full of Santas who are ordinary people doing good deeds.
  • Barbour's ad uses Shaun the Sheep characters making a jacket for the farmer.
  • The article is from Artribune, an Italian art publication.
  • The ads aim to increase brand awareness during the holiday season.
  • The article also promotes Artribune's newsletters and social media channels.

Entities

Institutions

  • Apple
  • Amazon
  • Coca-Cola
  • John Lewis & Partners
  • Barbour
  • Artribune
  • Charlie's Bar

Sources