Bernadette Corporation's The Complete Poem at Greene Naftali
From September 17 to October 17, 2009, Greene Naftali hosted The Complete Poem, an exhibition by Bernadette Corporation, a New York-based artist collective active since the mid-1990s. This showcase intertwined poetry with commercial fashion photography, presenting a flowing poem on elevated tables alongside a photo shoot radiating a relaxed vibe. Co-founded by John Kelsey and Emily Sundblad under the pseudonym Reena Spaulings, the collective's projects encompass fashion lines, films like Get rid of yourself, a magazine titled Made in USA, and a novel named Reena Spaulings. The exhibition featured approximately thirty images that referenced a Levi's campaign, substituting the logo with a void, while the "complete poem," A Billion and Change, blended diverse literary styles, and a red banner at the entrance alluded to the collective's communist roots.
Key facts
- Bernadette Corporation exhibited The Complete Poem at Greene Naftali, New York, from September 17 to October 17, 2009.
- The exhibition combined poetry and commercial fashion photography.
- The poem was handwritten on sheets placed on high tables.
- The photo series referenced a Levi's jeans campaign photographed by David Vasiljevic.
- The Levi's logo was absent, replaced by a void.
- The collective operates under the alias Reena Spaulings.
- John Kelsey co-founded Reena Spaulings with Emily Sundblad.
- The poem A Billion and Change includes the line 'I am a millionaire. I need help of a very specific nature. You will earn $7-10,000 a month.'
Entities
Artists
- Bernadette Corporation
- John Kelsey
- Emily Sundblad
- David Vasiljevic
- Julie Boukobza
Institutions
- Greene Naftali
- Reena Spaulings
- art press
Locations
- New York
- Paris
- Berlin
Sources
- artpress —