ARTFEED — Contemporary Art Intelligence

Berlusconi's TV Art Acquisitions Revealed by Telemarket Host

market-auction · 2026-04-27

In 2018, Silvio Berlusconi, the late former Italian prime minister, purchased artworks via televised auctions on Telemarket. Alessandro Orlando, the Telemarket host, recounted that during a live auction around midnight, a caller claiming to be Berlusconi bid €50,000 on a Madonna and Child painting from van Dyck's workshop. The operator dismissed it as a prank. A second call from Marta Fascina confirmed the bid. Berlusconi won the piece for €62,000, and Orlando personally delivered it to Arcore. Over the next two and a half years, Berlusconi bought 2,500 paintings from Orlando, including religious subjects, female nudes, and over a thousand Russian works, spending around €3 million. Vittorio Sgarbi commented that Berlusconi's collection of 24,000 works was amassed as a scenographic hunt, suggesting 2,400 good pieces would have been preferable. After Berlusconi's death, Orlando reflected on his passion for art and wondered about the collection's fate.

Key facts

  • Silvio Berlusconi bought artworks via televised auctions on Telemarket.
  • The first purchase was a Madonna and Child painting from van Dyck's workshop for €62,000 in 2018.
  • Alessandro Orlando, Telemarket host, delivered the painting to Arcore.
  • Berlusconi purchased 2,500 paintings from Orlando over 2.5 years, spending about €3 million.
  • The collection includes religious subjects, female nudes, and over a thousand Russian works.
  • Vittorio Sgarbi criticized the collection's size, suggesting quality over quantity.
  • Berlusconi's total art collection numbered 24,000 works.
  • Marta Fascina confirmed Berlusconi's identity during the auction call.

Entities

Artists

  • van Dyck
  • Vittorio Sgarbi

Institutions

  • Telemarket
  • Corriere della Sera
  • Artribune

Locations

  • Arcore
  • Italy

Sources