Ben Affleck's 'Air' film chronicles the Nike Air Jordan sneaker legacy
So, there's this new movie called 'Air – La storia del grande salto,' directed by Ben Affleck, which dives into how Michael Jordan teamed up with Nike to create the iconic Air Jordan sneakers. It's hitting theaters on April 6, thanks to Warner Bros Italia, and the cast is pretty impressive, featuring Matt Damon, Viola Davis, and Chris Tucker, among others. The film focuses on Nike's risk in signing the rookie Jordan, with his mom, Deloris, playing a big role. The Air Jordan line launched in 1984 and became super popular, especially after the Air Jordan 1 Chicago Dunk Sole sold for over a million at an auction in 2022. Interestingly, of the 36 Air Jordan models, only 18 were actually worn by Jordan in NBA games. Michael Jordan, who was born on February 17, 1963, in Brooklyn, New York, is now the president of the Charlotte Hornets.
Key facts
- Film 'Air – La storia del grande salto' directed by Ben Affleck releases April 6 via Warner Bros Italia.
- Cast includes Ben Affleck, Matt Damon, Viola Davis, Jason Bateman, Marlon Wayans, Chris Messina, Chris Tucker.
- Film chronicles the partnership between Michael Jordan and Nike that launched the Air Jordan sneaker line in 1984.
- Michael Jordan was born February 17, 1963 in Brooklyn, New York.
- Jordan is currently president of the Charlotte Hornets.
- The most expensive Air Jordan sold at auction in 2022 for $1,012,500 (Air Jordan 1 Chicago Dunk Sole, worn in 1985).
- The Jumpman logo has faced copyright claims from photographer Jonas Linder.
- Of 36 Air Jordan models, only half were worn by Jordan in NBA games.
Entities
Artists
- Michael Jordan
- Ben Affleck
- Matt Damon
- Viola Davis
- Jason Bateman
- Marlon Wayans
- Chris Messina
- Chris Tucker
- Jonas Linder
Institutions
- Nike
- Warner Bros Italia
- Charlotte Hornets
- NBA
- Chicago Bulls
- Artribune
Locations
- Brooklyn
- New York
- United States