Belgian firm Lhoist builds photo collection for internal use

Lhoist, a company based in Belgium, has put together a corporate photography collection featuring notable artists from Europe and the U.S., including names like Cindy Sherman, Jeff Wall, and Nan Goldin. This collection highlights ideas around appropriation and the dynamics between mentors and their disciples. It aims to achieve three key goals: fostering cultural understanding beyond language barriers, connecting the brand’s identity with artistic expression, and advocating that the duty of collecting art shouldn't fall solely on government shoulders.