Behind the Scenes of Event Photography: Pressure, Anticipation, and Real-Time Delivery
Jens Reiterer, a Stockholm-based event photographer and founder of sthlmeventfoto.se, offers a first-person account of the realities of event photography. He describes the intense pressure of capturing fleeting moments, the need for technical redundancy (dual cameras, speedlights, dual memory card slots), and the shift from reactive shooting to anticipatory positioning through communication with clients and PR teams. Reiterer emphasizes reading body language and social cues, blending into environments with dark clothing, and the growing expectation for real-time delivery of both still images and video. His work spans from smaller press events to large-scale productions, with recent assignments in Amsterdam, Brussels, Marrakesh, and Los Angeles. The piece highlights the balance between observation and intervention, and how initial pressure transforms into sharpened focus.
Key facts
- Jens Reiterer is a Stockholm-based event photographer and founder of sthlmeventfoto.se.
- He operates through Jens Design Sthlm AB.
- His work includes event photography, portraits, and video content for PR agencies, brands, and companies.
- Recent assignments took him to Amsterdam, Brussels, Marrakesh, and Los Angeles.
- He uses two cameras with speedlights and dual memory card slots for redundancy.
- Clients increasingly expect both still images and video delivered during the event.
- He emphasizes communication with clients, producers, technicians, and PR teams to anticipate moments.
- He dresses in dark clothing to blend in and move freely.
Entities
Artists
- Jens Reiterer
Institutions
- sthlmeventfoto.se
- Jens Design Sthlm AB
Locations
- Stockholm
- Sweden
- Amsterdam
- Netherlands
- Brussels
- Belgium
- Marrakesh
- Morocco
- Los Angeles
- United States