Beck's New Music Video Stars a 2-Year-Old Instagram Star and Her Giant Poodles
Beck’s latest music video, “Fix Me,” from his 2017 album “Colors,” features Mame, a two-year-old Japanese Instagram star with 260,000 followers, along with her three big poodles: Riku, Gaku, and Qoo. Brook Linder, who has worked with artists like Grimes and Nine Inch Nails, directed the video, which mimics Instagram stories through quick home scenes. The project also partners with the ASPCA, as Beck has started a fundraising campaign for the organization. Renowned for his visually striking music videos, such as “Loser” (1994) by Steven Hanft, Beck continues to collaborate with notable directors like Michel Gondry and Spike Jonze, keeping the trend alive in “Colors.”
Key facts
- Beck's music video for 'Fix Me' stars Mame, a 2-year-old Japanese Instagram star.
- Mame has approximately 260,000 followers on Instagram.
- The video features Mame's three giant poodles: Riku, Gaku, and Qoo.
- The video was directed by Brook Linder, who has worked with Grimes and Nine Inch Nails.
- The video is structured like Instagram stories with short domestic scenes.
- The video partners with the ASPCA (American Society for the Prevention of Cruelty to Animals).
- Beck launched a fundraising campaign for ASPCA aimed at his fans.
- 'Fix Me' is from Beck's 2017 album 'Colors' (Capitol Records).
Entities
Artists
- Beck
- Beck Hansen
- Steven Hanft
- Michel Gondry
- Spike Jonze
- Brook Linder
- Grimes
- Nine Inch Nails
- Mame
- Valerio Veneruso
Institutions
- Capitol Records
- ASPCA
- The American Society for the Prevention of Cruelty to Animals
- Artribune
Locations
- Los Angeles
- Japan
- United States