Beatriz Ricci Rebrands Assuane Consulting & Partners with Minimalist Logo
Beatriz Ricci designed a new brand identity for Assuane Consulting & Partners, an office offering advisory, planning, development, and execution services in civil engineering, architecture, and urbanism. The logo features a symmetrical symbol with rounded corners, conveying harmony and partnership. The central element represents the office or project, while smaller elements denote partners or clients. The design emphasizes dynamics, synergy, and integration through curves, layout, and angles. Ricci aimed for a modern yet timeless aesthetic, using minimalism with purpose and a friendly interface. The brand update seeks to reflect the company's solidity, experience, and mission to form an ecosystem of partners.
Key facts
- Assuane Consulting & Partners offers advisory, planning, development, and execution services in civil engineering, architecture, and urbanism.
- The office integrates multidisciplinary projects and nurtures a partner ecosystem.
- Beatriz Ricci designed the new brand identity.
- The logo is symmetrical with rounded corners, symbolizing harmony and partnership.
- The central element represents the office or project; smaller elements represent partners or clients.
- The design conveys dynamics, synergy, and integration.
- Ricci used minimalism with purpose and a friendly on/off interface.
- The brand aims to be modern and timeless.
Entities
Artists
- Beatriz Ricci
Institutions
- Assuane Consulting & Partners