Be.Family Designs Editorial for Ser.Com's Neuromarketing Gadget Publication
The editorial design for 'Dove va il mondo del gadget' has been crafted by Be.Family, a scientific publication from the Italian firm Ser.Com that focuses on the application of neuromarketing to corporate gadgets. This book, produced in partnership with IUSVE and the Istituto del Marketing Scientifico, delves into the emotional relationships individuals have with gadgets. Be.Family's design incorporates connection lines, globe citation marks, and blue circular grid patterns to represent global interconnections and the intricate components of the world. The project was directed by Pierfilippo Ariano, with contributions from designers Reem Radhi and Elisa Cianferoni.
Key facts
- Be.Family designed the editorial for 'Dove va il mondo del gadget'
- Ser.Com is an Italian company focused on neuro gadgets
- The publication applies neuromarketing to corporate gadgets
- Collaborators include IUSVE and Istituto del Marketing Scientifico
- Art director: Pierfilippo Ariano
- Designers: Reem Radhi and Elisa Cianferoni
- Design features connection lines, globe marks, and circular grids
- Primary color blue reflects the globe
Entities
Artists
- Pierfilippo Ariano
- Reem Radhi
- Elisa Cianferoni
Institutions
- Be.Family
- Ser.Com
- IUSVE
- Istituto del Marketing Scientifico
Locations
- Italy