ARTFEED — Contemporary Art Intelligence

BCC Book Club 2026: National Literary Project with Book Discounts

publication · 2026-04-26

In 2026, the BCC Book Club will make its return, spearheaded by Gruppo BCC Iccrea as part of the BCC Arte&Cultura initiative. The theme, curated by Massimo Cuomo and Romanzi.it, is "Nascere" (to be born), which explores the essence of life and optimism for the future. Collaborating with BCC banks, 50 bookstores throughout Italy will highlight chosen titles via author events and reading groups. Vouchers for discounted book purchases will be issued by BCC, valid until December 31, 2026, for members, customers, employees, and interested individuals. The initiative encompasses prominent and independent Italian publishers, including Einaudi and Mondadori. Mauro Pastore, director general of Gruppo BCC Iccrea, emphasized that the project aims to engage youth and promote social inclusion through local bookstores.

Key facts

  • BCC Book Club returns in 2026, promoted by Gruppo BCC Iccrea under BCC Arte&Cultura.
  • Curated by Massimo Cuomo and Romanzi.it, theme is 'Nascere' (to be born).
  • 50 bookstores across Italy participate in collaboration with BCC banks.
  • Vouchers for discounted book purchases valid until December 31, 2026.
  • Publishers include Einaudi, Adelphi, Rizzoli, Mondadori, Bollati Boringhieri, Iperborea, Feltrinelli, Guanda, minimum fax, La Nuova Frontiera, Bottega Errante, Fazi, Marsilio, Bompiani.
  • Program targets young generations.
  • Mauro Pastore is director general of Gruppo BCC Iccrea.
  • Bookstores described as 'outposts of social inclusion rooted in communities.'

Entities

Artists

  • Massimo Cuomo

Institutions

  • Gruppo BCC Iccrea
  • BCC Arte&Cultura
  • Romanzi.it
  • Einaudi
  • Adelphi
  • Rizzoli
  • Mondadori
  • Bollati Boringhieri
  • Iperborea
  • Feltrinelli
  • Guanda
  • minimum fax
  • La Nuova Frontiera
  • Bottega Errante
  • Fazi
  • Marsilio
  • Bompiani

Locations

  • Italy

Sources