Barilla's 'Grani D’Autore' Exhibition at Triennale Milano Blends Pasta Production with Art
Barilla, the renowned Italian pasta company established in 1877 by Pietro Barilla and now led by brothers Guido, Luca, and Paolo, is showcasing 'Grani D’Autore: dalla semina al raccolto del grano duro Barilla' at Triennale Milano until May 1. This exhibition, curated by Maria Vittoria Bavarelli, offers an engaging exploration of pasta crafted from 100% selected Italian durum wheat, as detailed in Barilla's Manifesto del Grano Duro—a ten-point commitment to quality, sustainability, and support for Italian farming. Eleven illustrators, including Irene Rinaldi and Giulia Conoscenti, have reimagined the manifesto through their art, culminating in an immersive 'area experience' featuring a large Barilla pasta box with reflective surfaces. Vice President Paolo Barilla remarked, "Being close to the art world adds beauty to something very dear to us." The exhibition can also be accessed online via Barilla's website.
Key facts
- Exhibition 'Grani D’Autore' runs until May 1 at Triennale Milano.
- Curated by Maria Vittoria Bavarelli.
- Features works by 11 illustrators: Irene Rinaldi, Giulia Conoscenti, Andrea Boatta, Celina Elmi, Emiliano Ponzi, Ale Giorgini, Massimiliano di Lauro, Alessandro Baronciani, Francesco Poroli, Elisa Seitzinger, Cristian Grossi.
- Based on Barilla's Manifesto del Grano Duro, a ten-point charter for sustainable durum wheat production.
- Barilla founded in 1877 by Pietro Barilla in Parma.
- Currently chaired by brothers Guido, Luca, and Paolo Barilla.
- Exhibition includes an immersive 'area experience' with a giant pasta box and mirrors.
- Virtual tour available on Barilla's website.
Entities
Artists
- Irene Rinaldi
- Giulia Conoscenti
- Andrea Boatta
- Celina Elmi
- Emiliano Ponzi
- Ale Giorgini
- Massimiliano di Lauro
- Alessandro Baronciani
- Francesco Poroli
- Elisa Seitzinger
- Cristian Grossi
- Maria Vittoria Bavarelli
Institutions
- Barilla
- Triennale Milano
- Artribune
Locations
- Milan
- Italy
- Parma