Barilla's Bronze-Die Pasta Revolts Against Modern Smoothness
Barilla has released a bronze-die special edition of its pasta, roughening the surface of its noodles. The move positions the company as a leader in a revolt against the smooth surfaces of modernity, tapping into a longing for relief in an age of AI and Botox.
Key facts
- Barilla released a bronze-die special edition pasta.
- The pasta has a roughened surface.
- The move is framed as a revolt against smooth surfaces.
- It responds to a longing for relief in times of AI and Botox.
Entities
Institutions
- Barilla