Barbie and Oppenheimer drove 2023 fashion trends with Barbiecore pink and Oppenheimercore black
The 2023 releases Barbie and Oppenheimer not only topped box office charts but also shaped fashion trends, leading to the emergence of the Barbenheimer phenomenon. Greta Gerwig's Barbie sparked the rise of Barbiecore, with Valentino's Pink PP becoming a standout hue. The trend saw a surge in celebrity endorsements of fuchsia accessories, driving sales upward. Meanwhile, Christopher Nolan's Oppenheimer inspired the Oppenheimercore trend, characterized by dark aesthetics, as fans blended its vests and fedora hats with Barbiecore's vibrant pinks. Lyst reported a 110% spike in Birkenstock sales following the films' releases, while Stileo noted a 450% increase in clicks for "Barbie" products and a 9.1% rise in pink searches. The Guardian also reported a 21% boost in fedora sales, with Oppenheimer's "severe style" anticipated to impact fall/winter 2024 fashion.
Key facts
- Barbie and Oppenheimer films drove 2023 fashion trends.
- Barbiecore popularized pink, with Valentino Pink PP (Pantone 2022) as a precursor.
- Oppenheimercore promoted black and austere styles.
- Barbenheimer trend mixes pink and black elements from both films.
- Lyst reported 110% increase in Birkenstock sales after Barbie release.
- Stileo saw 450% increase in clicks on 'Barbie'-tagged products.
- The Guardian reported 21% increase in fedora hat sales due to Oppenheimer.
- Herbert Johnson saw increased demand for fedoras from younger demographics.
- Hamilton watch worn by Cillian Murphy saw increased searches and sales.
- Fall/winter 2024 trends feature minimalist gray tones influenced by Oppenheimer.
Entities
Artists
- Greta Gerwig
- Christopher Nolan
- Cillian Murphy
Institutions
- Valentino
- Pantone
- Lyst
- Stileo
- The Guardian
- Herbert Johnson
- Hamilton
- Artribune
Locations
- London
- United Kingdom