Barbara Kruger's First Comprehensive Spanish Survey Opens at Guggenheim Bilbao
The Guggenheim Museum Bilbao is hosting Barbara Kruger's first extensive exhibition in Spain, titled 'Another day. Another night,' which will be on display until 9 November 2025. This showcase highlights more than forty years of Kruger's artistic journey, featuring her renowned paste-ups alongside contemporary video installations. Her distinctive visual style, rooted in graphic design, prominently employs sans serif fonts such as Futura Bold and Helvetica Ultra Compressed. Visitors will encounter immersive settings adorned with thought-provoking phrases like 'who speaks? Who is silent?' A notable highlight is the 2019 LED reinterpretation of 'Untitled (I shop therefore I am).' Additionally, Kruger unveils new site-specific pieces, including 'Untitled (Path)' (2025) in Basque, critiquing mass media and power dynamics, with support from Sprüth Magers and David Zwirner.
Key facts
- Barbara Kruger's first comprehensive survey in Spain opens at Guggenheim Museum Bilbao
- Exhibition title: 'Another day. Another night' runs until 9 November 2025
- Features over four decades of work including paste-ups, video, and digital pieces
- Includes 2019 LED version of 'Untitled (I shop therefore I am)' with animation and sound
- New site-specific work 'Untitled (Path)' (2025) created in Basque language
- Kruger's style developed from graphic design work at Mademoiselle and House & Garden
- Exhibition includes 'Untitled (Forever)' with text from George Orwell's writings
- Kruger's work critiques mass media, consumption, and power structures
Entities
Artists
- Barbara Kruger
- George Orwell
Institutions
- Guggenheim Museum Bilbao
- Mademoiselle
- House & Garden
- Sprüth Magers
- David Zwirner
- ARoS Aarhus Kunstmuseum
- Neue Nationalgalerie
- Venice Biennale
Locations
- Bilbao
- Spain
- Basque Country
- France
- Bay of Biscay
- Aarhus
- Berlin
- Venice