Banksy Encourages Shoplifting at GUESS Store Over Unauthorized Use of His Art
Banksy has accused GUESS of unauthorized use of his artwork in a new clothing line. He took to Instagram to encourage his followers to shoplift from the GUESS store on Regent Street, a post that garnered nearly 1.5 million likes. The brand unveiled a capsule collection featuring Banksy’s graffiti, created in partnership with Brandalised. Paul Marciano, GUESS's Chief Creative Officer, expressed that the collection pays homage to Banksy's impact on pop culture. In light of Banksy's claims, GUESS has shut down its London store and heightened security measures. Copyright attorney Liz Ward pointed out that GUESS might have legitimately acquired the artwork from Brandalised, but Banksy's anonymity could complicate the situation. This incident follows Banksy's recent visit to Ukraine and a successful trademark appeal in the EU.
Key facts
- Banksy accused GUESS of using his artwork without permission for a new clothing collection.
- He posted a photo of a GUESS store on Regent Street, London, encouraging followers to shoplift.
- The Instagram post received nearly 1.5 million likes.
- GUESS collaborated with Brandalised to create a capsule collection featuring Banksy's graffiti.
- Paul Marciano, GUESS Chief Creative Officer, praised Banksy's influence in a statement.
- GUESS closed the London store, added security, and covered the windows after the post.
- Copyright lawyer Liz Ward said GUESS likely legitimately acquired the artwork via Brandalised.
- Banksy recently traveled to Ukraine and won an EU trademark appeal for a monkey image.
Entities
Artists
- Banksy
Institutions
- GUESS
- Brandalised
- Virtuoso Legal
- BBC
- EU Intellectual Property Office
Locations
- London
- Regent Street
- United Kingdom
- Ukraine