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Bank of America Report Reveals New Era of Art Collecting in America

market-auction · 2026-04-26

On June 18, 2024, Bank of America Private Bank published its biennial wealth management report for 2024, highlighting a notable generational change in art collecting among affluent Americans. The study, which surveyed 1,007 participants aged 21 and older with investable assets exceeding $3 million, indicates that a mere 6% of collectors aged 44 and above plan to sell art within the next year, a significant decrease from 25% in 2022. Conversely, 78% of younger collectors aged 21 to 43 express intentions to purchase art. Additionally, 83% of individuals under 43 either own or wish to acquire art, compared to only 34% of those over 43. Younger collectors are also increasingly focused on philanthropy related to social justice and environmental issues, while women are expected to manage $30 trillion in the coming decade.

Key facts

  • Report released June 18, 2024 by Bank of America Private Bank
  • Survey of 1,007 HNW individuals with investable assets over $3 million
  • Only 6% of collectors 44+ likely to sell in next year, down from 25% in 2022
  • 78% of younger collectors (21-43) plan to buy art in next 12 months vs 34% of older
  • 83% of under 43 own or desire art vs 34% of over 43
  • 40% of younger investors have collections over $100k vs 17% of older
  • 28% of younger collectors use art as loan collateral
  • Younger collectors buy modern, impressionist, and old master art
  • Trillions of dollars expected to transfer to Millennials and Gen Z
  • Women expected to control $30 trillion in next decade

Entities

Institutions

  • Bank of America Private Bank
  • The Art Newspaper

Locations

  • United States

Sources