ARTFEED — Contemporary Art Intelligence

Badges in the David Bowie Archive Reveal Fan Culture and DIY Identity

cultural-heritage · 2026-07-27

The David Bowie Archive, held at the Victoria and Albert Museum, contains around 90,000 items including a vast collection of badges that span Bowie's career. These badges range from official merchandise to fan-made creations, reflecting the DIY culture of the 1960s onward. Among them is a homemade badge by Bowie himself, featuring an image of him with Beat poet William Burroughs, taken by Terry O'Neill in 1974 and colored with felt-tip pen. The archive also includes a badge from the 17th Annual Grammy Awards in 1975, where Bowie presented an award to Aretha Franklin, and a rocket pin badge gifted to the cast and crew of the musical Lazarus. The collection is cataloged thematically and is accessible by appointment.

Key facts

  • David Bowie Archive holds around 90,000 items.
  • Badges include official merchandise and fan-made pieces.
  • Bowie made a DIY badge featuring himself and William Burroughs.
  • Photo of Bowie and Burroughs by Terry O'Neill from 1974.
  • Badge from 17th Annual Grammy Awards in 1975.
  • Bowie presented award to Aretha Franklin at that ceremony.
  • Rocket pin badge gifted to Lazarus cast and crew.
  • Archive accessible by appointment at V&A.

Entities

Artists

  • David Bowie
  • William Burroughs
  • Terry O'Neill
  • Aretha Franklin

Institutions

  • David Bowie Archive
  • Victoria and Albert Museum
  • Rolling Stone
  • Grammy Awards

Locations

  • London
  • United Kingdom

Sources