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BADco. on Theatre by Other Means at the Venice Biennale

exhibition · 2026-04-22

BADco., an independent theatre collective based in Zagreb, discusses their installation 'Responsibility for Things Seen: Tales in Negative Space' (2011) at the Croatian Pavilion of the Venice Biennale, curated by What, How and for Whom. The work, which lacks live performers, uses a duplicated gallery wall with a cracked door and three video screens to explore spectatorship and the 'choreography of attention.' The collective critiques the commodification of performance in visual arts contexts and the rise of parametric architecture, exemplified by Zaha Hadid's villas near Dubrovnik. They also reflect on the structural transformation of performing arts into smaller, more mobile units akin to visual arts production, and the importance of collaboration in countering nationalist cultural policies in Croatia.

Key facts

  • BADco. is an international independent theatre collective based in Zagreb, emerging in the late 1990s as a reaction to nationalist cultural and political climate in Croatia.
  • The collective has eight core members from dance, choreography, dramaturgy, computer programming, philosophy, and political theory.
  • Their installation 'Responsibility for Things Seen: Tales in Negative Space' was presented at the Croatian Pavilion of the 2011 Venice Biennale, curated by What, How and for Whom.
  • The installation features a duplicated gallery wall with a cracked door and three video screens, showing footage of the company, floor-plan choreographies, and live footage processed to erase and replace visitors.
  • BADco. aims to create a 'choreography of attention' without forcing interaction, allowing visitors to observe and be observed.
  • The collective coined 'theatre by other means' to describe their approach of retaining theatrical elements without live performers.
  • They critique parametric architecture, citing Zaha Hadid's villas near Dubrovnik as an example of starchitecture serving private interests against local communities.
  • BADco. notes the fragmentation of performing arts into smaller units due to increased education, mobility, and reduced funding, resembling visual arts production.
  • The collective emphasizes collaboration as a counter-infrastructure to nationalist cultural policy in Croatia.
  • The interview was conducted by Josefine Wikström and published on Afterall on 19 October 2011.

Entities

Artists

  • BADco.
  • Ivana Ivković
  • Tomislav Medak
  • Goran Sergej Pristaš
  • Nikolina Pristaš
  • Tomislav Gotovac
  • Josefine Wikström
  • Owen Hatherley
  • Zaha Hadid

Institutions

  • Afterall
  • Croatian Pavilion
  • Venice Biennale
  • What, How and for Whom
  • Metamute

Locations

  • Zagreb
  • Croatia
  • Venice
  • Italy
  • Dubrovnik
  • London
  • USSR
  • US

Sources