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Authentic Brands Group Nears IPO with New CEO Matt Maddox

economy-finance · 2026-05-20

Authentic Brands Group, the owner of Reebok and other brands, is moving toward an initial public offering. Founder Jamie Salter stated he expects the brand licensing company to go public. The firm has named Matt Maddox, former CEO of Wynn Resorts, as its new leader to steer the company through the IPO process.

Key facts

  • Authentic Brands Group is moving toward an IPO.
  • Founder Jamie Salter expects the company to go public.
  • Matt Maddox, former CEO of Wynn Resorts, has been named to lead the firm.
  • Authentic Brands Group owns Reebok.

Entities

Institutions

  • Authentic Brands Group
  • Wynn Resorts

Sources