Audemars Piguet and Swatch Reveal Royal Pop Watch Collection
Audemars Piguet and Swatch have unveiled the Royal Pop watch collection ahead of its May 16 debut. The collaboration draws inspiration from Audemars Piguet's Royal Oak (launched 1972) and Swatch's POP watches from the 1980s. The watches feature a playful lanyard design instead of a traditional bracelet, allowing wearers to wear it around the neck, in a pocket, or attached to a handbag. Three lanyard lengths and a removable stand for desk use are included. The collection is available in eight colorways, powered by Swatch's SISTEM51 movement, partially visible through a transparent caseback. Sales begin May 16 at select Swatch stores. The partnership is described as a disruptive collaboration between two icons of Swiss watchmaking.
Key facts
- Audemars Piguet and Swatch revealed the Royal Pop watch collection on Tuesday.
- The collection debuts on May 16.
- It draws inspiration from the Audemars Piguet Royal Oak (1972) and Swatch POP watches (1980s).
- The watch uses a lanyard instead of a bracelet, with three lengths and a removable desk stand.
- Available in eight colorways.
- Powered by Swatch's SISTEM51 movement.
- Movement is partially visible through a transparent caseback.
- Sales begin at select Swatch stores.
Entities
Institutions
- Audemars Piguet
- Swatch
- Galerie Magazine