Attilio Mazzini's 400,000-piece fashion archive in Massa Lombarda
Attilio Mazzini, based in Massa Lombarda, Emilia-Romagna, curates a fashion archive comprising 400,000 items across two sheds. His journey began with a market stall alongside his parents, leading to the establishment of Archivi di Ricerca in the late 1970s, where he concentrated on avant-garde fashion. Mazzini employs manual cataloging techniques. In the 1980s, he was joined by partner Carla Marangoni, who drew inspiration from Tokyo’s categorization methods. He fondly recalls being the first in Italy to showcase Paul Smith’s collection. They innovated exclusive events for clients and engaged 163 local children during the launch of Romeo Gigli's G Gigli. The archive functions on a circular model, with half of the items returned for vouchers, and is organized by gender and category. Mazzini envisions transforming a nearby sugar factory into a cultural hub.
Key facts
- Attilio Mazzini's archive in Massa Lombarda holds 400,000 fashion pieces.
- The archive is housed in two large sheds.
- Mazzini started the Archivi di Ricerca in the late 1970s.
- He still uses manual cataloging with pencil and paper.
- Carla Marangoni became his professional partner in the 1980s.
- They were the first in Italy to carry Paul Smith.
- 50% of archive items were returned by customers for vouchers.
- Mazzini dreams of a cultural hub in a nearby sugar factory.
Entities
Artists
- Attilio Mazzini
- Carla Marangoni
- Paul Smith
- Romeo Gigli
- Yohji Yamamoto
- Issey Miyake
- Dolce&Gabbana
- Guido Guidi
- Luigi Ghirri
- Alessia Caliendo
Institutions
- Archivi di Ricerca Mazzini
- Stone Island
- Artribune
Locations
- Massa Lombarda
- Emilia-Romagna
- Italy
- Tokyo
- Japan